Most social media experience sections list activities: “posted content,” “managed accounts,” “engaged with followers.” A social lead skimming 40 profiles can't tell a strategist from a scheduler off bullets like that.
A strong social bullet names the platforms, the program and one growth metric. The 6 rewrites below cover organic, paid, community and freelance tracks — steal the structure, then score your own.
Instagram, TikTok, LinkedIn, Meta Ads — the platform names in the bullet are the keywords in the search.
Followers, engagement rate, ROAS, attributed revenue: if your bullets have no numbers, a recruiter assumes there aren't any.
One program, one metric: it reads like a case study, not a content calendar.
Name the platforms and the program — then close with the growth or efficiency metric.
Managed the company's social media accounts.
Grew a consumer brand's combined Instagram and TikTok following from 12K to 310K in two years, producing 40+ videos past 1M views at a sustained 4.1% engagement rate.
Ran paid social campaigns on Facebook and Instagram.
Manage $1.2M in annual Meta and TikTok spend with a 12-concepts-a-week creative testing cadence, cutting CAC 27% while holding 3.4x ROAS.
Created a content calendar and posted regularly.
Built the content calendar and short-form production system behind 150 posts a month across 3 brand accounts, cutting production cost per post 44%.
Community bullets verify response and retention; senior bullets verify pipeline and team scope.
Engaged with our online community and answered comments.
Manage a 90K-member brand community — moderation, advocacy programs and daily engagement — holding a 4.8% engagement rate and a 2-hour median response time.
Managed LinkedIn for a B2B company.
Tripled pipeline-influenced leads from social in one year by shifting a SaaS company's LinkedIn strategy from product posts to practitioner content, growing the CEO's following from 800 to 24K.
Freelance social media manager for small businesses.
Run social for 12 retained small-business clients across Instagram and TikTok, averaging 3x follower growth per client in the first 6 months.
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The strongest social media manager experience-bullet rewrite on this page scores 86/100 (strong visibility) for recruiter search. Think your LinkedIn beats it? Free 60-second check: https://standout13.acoco.ai/linkedin-experience-bullet-examples/social-media-manager
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